Covid Blur My Face!

Blurring Backgrounds!
Your boss gives you a hard time! Your partner give you a hard time! Give a little back by making your webcam have a hard time working out which face to prioritize :) 

The “New Normal” Collection: Redefining Work, Life, and Everything In Between
What started as a temporary adjustment became a whole new way of living—and working. When the world hit pause, we found ourselves navigating kitchen-table offices, endless video calls, and a language only a pandemic could invent. It wasn’t easy, but in the chaos, we discovered resilience, humor, and a shared experience that connected us all - no matter how far apart we were.

This collection is a tribute to that journey. Designed in Nova Scotia and printed in Canada, every piece captures the quirks, struggles, and unexpected silver linings of the work-from-home era. Because while life might never be the same, we’ve proven we can adapt - and look good doing it.

Locally Designed, Globally Loved 
Every piece in our collection is proudly designed in the heart of Nova Scotia and printed right here in Canada. We blend coastal creativity with premium quality to bring you styles that feel as good as they look—no matter where you are in the world. From comfy tees to statement-making designs, we’re all about sharing a bit of Nova Scotia’s charm globally, one shirt at a time.

Wear it local, rock it global!